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Beyond Times Square, Inc. (“Beyond Times Square”, “BTSQ”, “we”, “our”, or “us”) respects your privacy and is committed to complying with this Privacy Policy Statement (“Privacy Policy”), which describes how BTSQ, as a destination management company, collects, stores and uses the personal data you provide to us.

This Privacy Policy describes what personal data we collect about you, how we collect it, how we use it, with whom we may share it and what choices you have regarding our use of your personal data. We also describe the measures we take to protect the security of your personal data and how to contact us.

This policy will encapsulate the below information and is intended to follow the GDPR compliance standards.

What information we collect We collect information about you in connection with your registration, use, purchase or inquiries about our services. (See heading “Personal Data BTSQ Collects”)
How we use your information We use your information to provide our services, process payments, operate our websites, market products and services, create business insights and comply with law. (See heading “How BTSQ Collects and Uses Personal Data”)
How we share your information We have a contract with your employer or travel planner/agent/advisor who is a corporate client of BTSQ, and we share your information with them, as well as travel suppliers and vendors to book travel arrangements and provide our services. We do not sell or share information with third parties so that they can independently market their own products or services directly to you. (See heading “Who does BTSQ disclose personal data to and why”)
International transfers We transfer your information outside of your home country, only when required, as permitted by law. Regardless of where your personal data is transferred, your personal data is protected in accordance with our Data Protection and Privacy Principles. (See heading “Does BTSQ disclose personal data across borders?”)
Your rights You have the right to be informed of whether we are processing your information and to access, correct, delete or object, upon request and free of charge, to our use of your information, to the extent required by law. (See heading “What are my rights with respect to my personal data?)
Changes We will tell you about material changes to this privacy statement by posting it on our website before it goes into effect and, where appropriate, communicating directly to you about the change. (See heading “How are changes to this Privacy Policy handled?”)
Questions If you have questions about this privacy statement, please use our contact us page on our website

This Privacy Policy applies to BTSQ’s destination management, travel management and leisure services provided to you, directly or indirectly , including via BTSQ websites and applications that display or link to this Privacy Policy (hereinafter collectively, the “Services”). Once you leave such websites and applications for others, the privacy policies of the other websites or applications shall apply.

We encourage you to read this Privacy Policy thoroughly and in its entirety as it relates to your rights regarding the processing of your personally identifiable information (“PII”) or personal data. As a user of our Services, you understand and agree that we collect, use and disclose your personal data in accordance with this Privacy Policy.

Our privacy practices vary as required amongst countries in which we operate to reflect local legal requirements. BTSQ materially complies with applicable laws in the jurisdictions in which it operates, including the Regulation (EU) 2016/679 General Data Protection Regulation (GDPR) by May 25, 2018 in its handling of personal data of persons in the European Economic Area. It is in our legitimate business interests to provide you with the Services which use the personal data provided to us for the purposes described herein. Your agreement to the terms of this Privacy Policy is not intended to and does not constitute a “consent” to such terms for purposes of the GDPR.

Personal Data BTSQ Collects

In the course of providing its Services, BTSQ collects, uses and discloses PII / personal data.  PII / Personal data is any information that can be used to identify you or that we can link to you.  You, as traveler, meeting attendee or user of the Services, directly or indirectly, may be asked to provide certain personal data when you use our Services, including, without limitation:


If you submit any personal data relating to other people in connection with the Services (e.g. if you complete a reservation for another individual), you represent that you have the authority to do so and we will collect, use, and disclose such personal data in accordance with this Privacy Policy.

How BTSQ Collects and Uses Personal Data

BTSQ collects personal data:

BTSQ collects and uses your personal data for specified, explicit and legitimate purposes, as described in this Privacy Policy.  BTSQ does not process your personal data further in a manner that is incompatible with those purposes.

BTSQ collects and uses personal data to:


Who does BTSQ disclose personal data to and why?

Personal data collected is shared with or disclosed to:

Data consolidation companies may also be used by BTSQ or your Company for the purpose of creating reports and related statistics for benchmarking or other related purposes, including, without limitation, utilizing cumulative statistical data, which may incorporate data acquired from your Company for ordinary business purposes customary in our industry and the Services we provide, but without identifying, directly or indirectly, you or your Company.

BTSQ may be acquired, merge with another business, sell, or liquidate its assets, acquire, or buy other businesses or assets.  In such transactions, personal data is generally one of the transferred business assets.  In the event of an acquisition, sale, liquidation, or merger, your personal data and non-personal identifying information may be automatically assigned by us in our sole discretion to a third party.

Does BTSQ disclose personal data across borders?

When sharing with or disclosing personal data to other parties, including to BTSQ’s related companies, affiliates, subsidiaries, joint ventures, partners, subcontractors, and agents who provide Services and maintain facilities, your personal data may be transferred to countries with data protection laws providing a lower standard of protection for your personal data than your country.

We will transfer your personal data in compliance with applicable data protection laws, including having adequate mechanisms in place to protect your personal data when it is transferred internationally (e.g. Model Clauses, data protection agreements).  If you have questions or wish to obtain more information about the international transfer of your personal data or the implemented safeguards, please contact us as provided in this Privacy Policy.

How BTSQ stores and protects personal data

Typically, BTSQ stores personal data on its servers managed internally and with third-party storage providers.

BTSQ uses appropriate technical and organizational security measures to protect the personal data BTSQ holds on its network and systems from unauthorized access, disclosure, destruction and alteration.  We conduct periodic reviews of our data collection, storage, processing and security measures to verify we are only collecting, storing and processing personal data that is required for our Services and to fulfill our contractual obligations.  While we make every effort to protect the integrity and security of our network and systems, we cannot guarantee, ensure, or warrant that our security measures will prevent illegal or unauthorized activity related to your personal data.  When using our Services, you should be aware that no data transmission over the Internet can be guaranteed as totally secure.  Although we strive to protect your personal data, we do not warrant the security of any data and information that you transmit to us over the Internet and you do so at your own risk.

In order to protect your personal data, we kindly ask you to not send us credit card information or other similar personal data to us via email.  We also encourage you to keep your password confidential and not disclose it to any other person.  If you are sharing a computer with anyone, you should log out before leaving a site or service to protect access to your password and personal data from subsequent users.  Please alert us immediately if you believe your password or any of your personal data has been misused.  Please note, we will never ask you to disclose your password or credit card information in an unsolicited phone call or email.

How long does BTSQ keep my personal data?

BTSQ retains personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.  When determining how long to retain personal data, we take into account the necessity of the personal data for the provision of our Services, applicable laws and regulations, including data protection laws and our legal obligations.  We may retain records to investigate or defend against potential legal claims.  When retention of the personal data is no longer necessary, the data will be deleted or aggregated for analytic purposes.


BTSQ makes available its online applications (mobile- and web-based) for download from various application marketplaces.  BTSQ collects usage information for us to improve the application and to deliver an enhanced and more personalized experience.  BTSQ may follow information on your use of our applications (e.g. anonymized statistics on the daily number of visitors, the daily requests for specific usage elements, the countries from which applications and Services are accessed).  We use these statistics exclusively for measuring activities and for improvement or adaptation of Services for your benefit.  We may also use Google Analytics or other analytics tools and methods to develop anonymized user statistics.  BTSQ uses such statistics for the analysis of activities, the improvement of Services and for communicating findings and product improvements to your Company and other BTSQ clients and prospective clients.  Such statistics do not contain personal data and cannot be used for the collection of personal data.  In accordance with the applications’ terms of use, certain information about you (which may include your email address, itinerary data, and other information you provide voluntarily) may be shared with third parties as stated in this Privacy Policy.

Links to Third-party Websites and Services

Our Services may contain links to third-party websites. Some of these websites may allow you to purchase products and services, register to receive materials, or receive new product and service updates.  In many cases, you may be asked to provide contact information such as your name, address, email address, phone number, and credit/debit card information.  If you use these third-party websites and/or provide your personal data and information, the privacy policy and terms of service on those websites are applicable.  We encourage you to carefully read such policies on third-party websites before submitting your personal data.  BTSQ is not responsible for and expressly disclaims any and all liability related to the actions of such third party websites, their privacy policies, or the terms and content of such websites.

How BTSQ handles “do not track” requests

We do not currently commit to responding to browsers “do not track” signals with respect to BTSQ websites and applications.  We process your personal data through our websites and applications in accordance with this Privacy Policy, irrespective of your tracking settings.

How BTSQ uses “Cookies” and other similar technologies

We may automatically collect information using “cookies”.  You may choose to refuse cookies in your browser (please refer to the “Cookies” link below), however, that may limit your ability to receive some or all of our Services, and/or some features may not be available to you or may not function properly as a result.  Additional information on “Cookies” and how BTSQ uses them can be found here:

Does BTSQ collect personal data of children?

BTSQ does not knowingly collect personal data from children.  Individuals under 18 years of age should not use our Services to submit any personal data about themselves.

What are my rights with respect to my personal data?

You may choose what personal data (if any) you wish to provide to us.  However, if you choose not to provide certain details, your experience with some or all of our Services may be affected.

To the extent required by applicable law, you have the right to access your personal data and confirm the processing of your personal data.  Also, where applicable, you have the right to rectify inaccuracies or errors, erase, restrict the processing, object to processing and withdraw consent to processing of your personal data, and where applicable, the right to data portability of your personal data.  BTSQ will handle such requests in the time specified by applicable law and where permitted by applicable law, may charge a reasonable administrative fee to cover the costs of responding to any such request.

In some jurisdictions, in addition to you agreeing to this Privacy Policy, data privacy or protection laws may require us to obtain a separate express consent for processing of your personal data.  Your consent may also be implied in some circumstances, as permitted by applicable law, such as when communications are required to fulfill your requests.

How can I exercise my rights or make complaints?

If you have any questions about this Privacy Policy or wish to exercise any of your rights as described in this Privacy Policy, please contact us as follows.

For data subjects within the EMEA region, please contact us as follows:

Beyond Times Square

Attn:                     Legal & Privacy Department
Address:               300 Park Avenue, 2nd Floor
City/State/Zip:      New York, NY 10022


For data subjects within the Americas or APAC regions, please contact us as follows:

Beyond Times Square

Attn:                     Legal & Privacy Department
Address:              300 Park Avenue, 2nd Floor
City/State/Zip:     New York, NY 10022


BTSQ will respond to your requests to the email address or phone number that you have registered with us or we otherwise have on file for you or any other suitable method.  Depending on your request, we may review the request with you and/or your Company to assist in resolving and responding to the request.

We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal data.  If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to make a complaint to the data protection authority in your country (if one exists in your country).

How are changes to this Privacy Policy handled?

BTSQ reserves the right to revise, amend, or modify this Privacy Policy at any time and in any manner.  When we post changes to this Privacy Policy, we will update the “last updated” date at the top of this Privacy Policy and we encourage you to regularly check this Privacy Policy for changes.


Updated on June 14, 2022